Planned Parenthood Federation of America (PPFA) is the nation’s leading women’s health care provider, educator, and advocate, serving women, men, teens and families. For over 100 years, PPFA has done more than any other organization in the United States to improve women’s health and safety, prevent unintended pregnancies, and advance the right and ability of individuals and families to make informed and responsible health care decisions.

Planned Parenthood Federation of America (PPFA) seeks a dynamic and effective Health Media & Digital Officer will help create innovative content and campaigns to support Planned Parenthood initiatives and engage supporters. This individual will also work closely with Planned Parenthood affiliates to identify opportunities to advance PPFA health care and education goals in the media and through digital channels.

DUTIES AND RESPONSIBILITIES

• • Develop and implement comprehensive media and digital campaign plans to advance Planned Parenthood’s health care and education goals, including both traditional media and digital outreach and engagement.
  • Draft press releases, statements, op-eds, internal memos, briefings, fact sheets, and other materials that support health and education work; work closely with digital staff to ensure that social media content reflects health campaign goals and tone.
  • Pitch reporters and digital content partners to proactively promote Planned Parenthood, its health and education initiatives, and its positions; respond to inquiries from reporters and content producers.
  • Identify journalists and content platforms to connect more deeply with Planned Parenthood. Maintain contact lists and build relationships with key journalists and content producers at a range of outlets.
  • Work closely with Digital Content and Campaigns teams to plan, manage, and execute health campaigns via web and social media.
  • Coordinate with national staff and coalition partners and other allies to implement shared media and digital campaign goals.
  • Produce or assist with media-related events and trainings; complete other special projects as needed.

REQUIREMENTS / TECHNICAL EXPERTISE

• • BA degree preferred, with related college courses or professional training a plus.
  • 4-6 years of work experience, with experience working directly with members of traditional and digital media, including reporters, producers, bloggers, and writers, preferred.
  • Knowledge of online publishing, web content, and social media (Facebook, Twitter, YouTube, Tumblr, Snapchat, Instagram).
  • Excellent verbal and written communication skills; must write and edit proficiently and quickly.

PERSONAL QUALITIES /OTHER ATTRIBUTES

• • Excellent interpersonal and relationship skills; a team player with the ability to gain buy-in from multiple parties in a collaborative environment.
  • Highly organized and motivated, with the ability to handle multiple “priority” projects simultaneously and meet established deadlines in a fast-paced environment.
  • Knowledge of communicating with diverse groups, working with a multicultural workforce, sensitivity and appreciation of cultural differences is required.

TRAVEL

• • 0-25%

Planned Parenthood Federation of America is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment, and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law.  Planned Parenthood is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.