A conversation about workers, communities and social justice

ACLU Seeks Brand Manager NYC)

–

For nearly 100 years, the ACLU has been our nation’s guardian of liberty, working in courts, legislatures, and communities to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. Whether it’s ending mass incarceration, achieving full equality for the LGBT community, advancing racial justice, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties and civil rights cases and issues to defend all people from government abuse and overreach. With more than one million members, activists, and supporters, the ACLU is a nationwide organization that fights tirelessly in all 50 states, Puerto Rico, and Washington, D.C., for the principle that every individual’s rights must be protected equally under the law, regardless of race, religion, gender, sexual orientation, gender identity or expression, age, disability, national origin, record of arrest or conviction.

OVERVIEW

The Communications Department of the National office in New York City is seeking applicants for the full-time position of Brand Manager.

The ACLU Brand Manager is part of a team responsible for promoting the ACLU’s mission and brand to broaden audience awareness of the ACLU and to deepen the engagement and the relationship with the ACLU among key constituencies.

Part strategy and part implementation, the person in this position will focus on institutionalizing the ACLU brand throughout the organization, identifying opportunities to promote and strengthen the brand, and manage brand-level campaigns and initiatives.

The Brand Manager reports to the Deputy Director for Online Marketing and Brand.

ROLES AND RESPONSIBILITIES

  • Bring a strong creative vision, the incumbent in this position would be responsible for evolving both the brand strategy and identifying innovative strategies to implement that strategy.
  • Work in collaboration with the Deputy Director and digital and marketing teams to develop and implement a comprehensive brand strategy to broaden awareness and engagement with the ACLU.
  • Monitor and review the brand development strategy to ensure that marketing goals and objectives are met.
  • Develop digital/social media brand campaigns and effective promotional materials and assets.
  • Work in collaboration with the multi-media, social media, design, development, and affiliate support teams to ensure and evaluate consistent implementation of brand guidelines.
  • Establish timelines and manage the timely development of all items related to brand development, including working with creative agencies and consultants for on time delivery of assets.
  • Provide technical assistance and training to affiliate staff on how to implement brand identity and how to leverage brand equity to engage key audiences.
  • Work closely with the Brand/Celebrity Ambassadors Program staff; develop a keen understanding of celebrities’ voices and interests and identifying opportunities for alignment with ACLU brand.
  • Cultivate and maintain media relationships to support the marketing and advertising campaigns.
  • Participate in annual brand planning to develop a fully integrated strategic plan with programming across platforms of earned media (including celebrity and brand ambassadors); paid media (campaigns and advertising), materials, promotions, and events.
  • Steward brand identity across platforms
    • Liaise between graphic design, social media, multimedia and National and Affiliate editorial, design, and communications staff to ensure consistency of brand identity.
    • Assist Online Marketing Manager, Marketing Associate, and multimedia team to develop marketing campaigns that promote ACLU merchandise and products; evaluate impact of campaigns on sales in ACLU store and overall brand engagement
    • Manage styling, photography and other visuals of ACLU promotional materials for the store and related marketing campaigns
  • Serve as the liaison with external partnerships, vendors, creative agencies and celebrities to identify opportunities and partnerships that can advance the ACLU brand, voice and messaging.
  • Demonstrate a commitment to diversity within the office by using a personal approach that values all individuals and respects differences in regards to race, ethnicity, age, gender identity and expression, sexual orientation, religion, ability and socio-economic circumstance, record of arrest or conviction.
  • Commitment to work collaboratively and respectfully toward resolving obstacles and/or conflicts.
  • Other duties as assigned.

EXPERIENCE & QUALIFICATIONS

  • 10 years of experience in Marketing/Communications, preferably in a project management role.
  • Must be self-motivated and demonstrate grace under pressure, demonstrate a balanced ability to work both independently as well as within a team.
  • Ability to demonstrate professionalism and discretion with internal staff, affiliates, ACLU Board members, celebrity spokespeople and their managers, outside vendors, and ACLU members is essential.
  • Experience providing creative direction for the execution of multimedia campaigns including video and photographic production
  • Capacity for handling a broad range of tasks/projects, professional, maturity, and leadership skills and experience, with the ability to serve as a unifying force and to position and execute communications discussions at both the strategic and tactical levels.
  • Experience developing, implementing, and measuring the impact of communications strategies.
  • Excellent writing, editing, and verbal communication skills; exceptional attention to detail required.
  • Able to manage a variety of key initiatives concurrently.
  • Ability to work collaboratively with all constituent groups, including staff, Board members, and other supporters.
  • Ability to work with and manage outside vendors.
  • Ability to manage a budget.
  • Proven ability to develop brand and marketing strategies and effectively, and demonstrated experience building brands through various growth stages.
  • A bachelor’s degree (preferably in English, journalism, public relations, marketing, or a related field) preferred; advanced degree a plus.
  • Commitment to the mission of the ACLU.

HOW TO APPLY

Please send a cover letter with salary requirements and resume to hrjobsCOMM@aclu.org -Reference [COMM-80/ACLU-W] in the subject line.