In “Millennials May Turn the Tide Toward Unionization,” featured in yesterday’s New York Times, Murphy Professor Ruth Milkman offers tempered optimism about Gawker Media staffers’ recent unionization and the potential for new labor organizing campaigns:

“…in the “new economy,” young workers are less likely to be unionized than their older counterparts. But that doesn’t seem to reflect workers’ own preferences. In fact recent surveys show that millennials — the dominant demographic at Gawker and other digital media companies — are far more often pro-union than their baby boomer counterparts.”

She continues,

“To make a real difference in today’s economy, unions need to meet the needs of young, college-educated workers like those at Gawker as well as workers struggling at the bottom of the labor market, in industries like fast-food and retail. As inequality between the haves and have-nots continues to widen, organized labor is the one surviving institution that systematically pushes in the other direction.”

For the full column, visit the New York Times.