Tag Archives: digital media organizing

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Announcing: Digital Media Rising

In 2015, the Writer’s Guild of America, East, had their first victory organizing in digital media when writers at Gawker Media voted overwhelmingly to form a union.

Five years later, it is clear that the Guild’s first organizing victory at Gawker Media was the spark that lit a fire of media workers joining unions across the industry. The Guild has won representation at 21 shops, including Vice, Vox, Salon, Gimlet Media, Huffington Post and Talking Points Memo, covering more than 2,000 digital writers, editors and producers. At a time when union density is falling in most industries, the Guild has defied the odds and organized a new industry.

For the fifth anniversary of the Gawker victory, SLU professor Stephanie Luce and SLU labor studies graduate student Haley Shaffer spoke with union members and Guild staff about the gains the union has won in these five years, and how they continue to fight instability in an ever-changing industry.

They’ve published their findings on a user-friendly website and in an information-rich white paper. For a good look at where this movement has been — and where it could go from here — check it out.